The Lift Audience Profile

The Lift Audience Profile


 The Lift can be watched by all ages around the ages of 12 and onward but I think this documentary would be more suitable for more older viewers because of the fact I don't think people around the ages of 12 to 19 would be interested in this type of documentary.When I asked people in my questionnaire ' Do you think a filming documentary in one area or place would be interesting?'  and ' Would you like to watch a documentary about different people's lives?' everybody said yes which I was shock about because most of the people I asked were under 20 and I expected the results to be different. I think if I asked a range amount of people (different ages and different interest) my results would have been more. The Lift takes a lot of time for the documentary to get started properly, which will make people lose interest quickly because it's seems like nothing is going to happen and it's not the most exciting scenery, it's of a gloomy dark lift. This documentary would be more appropriate for (The Director) was trying to achieve from this documentary and will also relate and be more sensitive to the locals stories. The Lift is targeted at both males and female unlike Bowling for Columbine which you could tell that it was for males. The lift wasn't made for a specific gender as long as you are interested in what the daily life of a person in the UK then this documentary is for you. The person that watches this documentary has to have a good attention span because this documentary takes a while for it to get started and for people to become more open with the director Marc Isaac.

The Lift is more aimed at people in the UK because of the fact it is set in a British block and the aim is to analyse the way some British people live and Marc Isaac was trying to show the different type of people and characters that live in Britain. I don't think that this documentary was made by people outside of the UK but they could be interested in some of the British culture and also want to know how some people in the UK live their lives. This documentary was made for film festivals and it is too short to be in cinemas. The films is an usual approach to film a documentary and would probably attract a small and niche audience. The Lift would be aimed at all types of ethnicity because it show all type of different people's background not only 'White British' or 'Black British' but everyone that he come across in the The Lift. He comes across a lot of different cultures which he started to make some type of relationship with them which makes them open up more about their lives. The Lift can be aimed at all types of educational background because you don't need a degree to understand what is going on in this documentary and also what the director was trying to gain from this documentary. I think that this

In conclusion, when asking people what they thought about this film they said that they didn't really enjoy it because they found it a bit boring and wanted to stop watching it after a few minutes. The setting of 'The Lift' was also very off putting to people because it was set in one place for the entire documentary and also the lift looked dark, So I think the targeted people for this documentary would be a person who wants an average job, who has a good attention span, age 18+, open minded about people's lives and has an interested in British culture. This is a more general documentary compare to Bowling for Columbine because Bowling for Columbine is more controversial, cause it is challenges some of the way some Americans live their lives and is trying to change an aspect in American culture, whereas The Lift is trying to give you an insight of the type of people that live in a council estate in UK and the type of life they live and also the personality they have.

Whitney Cooper

Whitney Cooper is a 35 year old, working class female. She lives in east London, Hackney with her 2 children. She's also works a 9 - 5 job in Asda. This is the sort of person I think Marc Isaac is targeting in The Lift because these are the sort of families that have some time to sit down and watch some TV or a movie, this is normally after dinner. The Lift would be targeted at Whitney because she is more likely to relate and have a emotionally connections to some of the characters in the documentary. Whitney's power up is that she is a very sociable person and working in Asda gives her a chance to express her social skills, she is training to be a manager because she is good at taking the leader and sorting out problems. She also lives in the UK and can relate to some of the stories because she lives in a area similar to the estate in The Lift. When asking in my questionnaire 'Does British lifestyle and culture interest you?' majority of the people I asked said Yes because I am very interested in British lifestyle and culture. Whitney is very organised and punctually. She wakes up at 7 to get her kids ready for school and also getting ready for work. She drops her children at school and heads to for work. At work Whitney stocks up the shelves and works as a cashier. She picks up her children after-school club and when she get home she makes dinner. After dinner, Whitney and her children sit down and watch a bit of TV then at 9 she puts her children to bed. Even though Whitney seems quite busy, I think she is a good target audience for this documentary because she has time to watch documentary, this documentary is children friendly and also I think she could relate too some of the people in this documentary e.g. their lifestyle, background and some of the struggles they go through.

 Owchers that Whitney has is that she is very inpatient which might be a negative thing while watching this documentary because it takes quite a while for the people to start opening up the Marc Isaac. Another owcher is that she prefers watching soap shows like Eastenders, Emmerdales and Hollyoaks or talent shows like X factor or Strictly come dancing. A wowcher is that Whitney is very interested in British culture, this is good because in The Lift  you see  how people incorporates british cultures into their lifestyle

Whitney is socialise with all culture as her job involves her to talk to and help different cultures. She like to embrace and get to know about other people's culture especially her best friend who is Ghanaian.